Empowering Businesses to Expand, Connect, and Thrive Across Markets
About Us
Committed to Seeing Businesses Win in Accessing New Markets
At PurpuslyRise, our mission is to empower SMEs to navigate and excel in new markets, whether you're tackling the complexities of the U.S. or exploring emerging opportunities in Africa. We recognize the unique challenges and opportunities that come with market expansion, and we’re here to guide you through every step. With decades of experience in retail environments, go-to-market strategies, marketing, and innovation, PurpuslyRise delivers unmatched expertise to help your business thrive. Our approach is designed to add value throughout your journey, ensuring you have the support and insights you need to succeed.
WHY CHOOSE US?
At PurpuslyRise, we offer more than just market entry strategies—we provide a comprehensive support system tailored to your business’s needs. Here’s why choosing us can make all the difference:
A Network of Experts
Connect with industry leaders and specialists who understand the nuances of the markets you’re entering.
A Community of Entrepreneurs
Join a supportive community of like-minded business owners who share your ambition and drive.
Mentorship
Receive guidance and insights from seasoned professionals who’ve been there before.
Access to an E-Commerce Platform
For SMEs with products to sell, gain entry to an e-commerce platform tailored to help you reach new customers.
WHO WE ARE
At PurpuslyRise, we’re not just about helping you enter new markets; we’re about ensuring you thrive there.
Purpusly is a new immersive platform bringing together conscious consumers and underrepresented, purpose-driven brands from across the globe to create stronger social and environmental impacts. It is dedicated to connecting individuals with Gifts for Good, enabling them to support ethical and sustainable products that make a positive difference.
Rise Enterprise is a customer development firm servicing small to medium sized businesses. We specialise in creating go-to-market strategies that support businesses needing direction on how to better connect with their customers and consumers. Having worked with companies in the USA, Europe and Africa we have gained various experiences working across industries like SAAS, FMCG, Beauty, Nonprofit, and Urban Development.
ETHOS
At PurpuslyRise, we believe that doing business is about building relationships and trust. Expanding into new markets isn’t just about crossing borders; it’s about investing in the long game. Success requires a solid network, resilience in the face of volatility, and the right tools to navigate the path ahead. We’re here to provide the support, expertise, and connections you need to grow and sustain your business across continents.
MEET THE FOUNDERS
Ricardo Berrís
Founder and CEO of Purpusly
"Your choice determines your destiny; therefore, be today what you wish to become tomorrow"
Ricardo Berrís (pronounced Bereece) is a seasoned Serial Entrepreneur, Investor, Speaker, and Coach with over 20 years of experience in entrepreneurship and business development. As the Founder, Chairman, and CEO of the MI Group of Companies, Ricardo has expanded his business operations across Miami, Atlanta, Colombia, and The Bahamas, focusing on custom software development, digital marketing, digital infrastructure management, and SaaS products tailored for non-technical and non-marketing-savvy businesses.
Under his leadership, the MI Group has successfully delivered projects worth over $100 billion for various high-profile clients, including government departments, retail banks, hotels, and universities. Recently, the company launched The Digital Hub, an all-in-one digital marketing platform aimed at growth-scale-minded businesses.
In 2020, Ricardo founded Purpusly, a multi-channel immersive commerce platform connecting cause-conscious customers with purpose-driven creators. The platform has rapidly expanded, serving creators from over eight countries and providing fulfillment facilities across three U.S. states.
Ricardo also serves as Chairman of the Atlanta Black Chambers Global Opportunities Committee (GOC), where he plays a pivotal role in promoting investments, trade, and partnerships for over 600 members. He is instrumental in organizing the upcoming GO Global Conference, which will highlight global trade opportunities from more than 50 countries.
An active participant in numerous organizations, including Goldman Sachs 10KSB and the Sir Richard Branson Entrepreneurship Center of the Caribbean, Ricardo is also a published author and the host of the MORE podcast. He is a passionate musician who enjoys composing and producing music, with several releases to his name.
Ricardo’s philosophy, “Your choice determines your destiny; therefore, be today what you wish to become tomorrow,” reflects his belief in the power of personal branding
Sydney Lartigue Fameni
Founder and CEO of Rise Enterprise
"If you want to go fast, go alone; but if you want to go far, go together." - African Proverb
Sydney is a go-to-market strategy expert with experience developing and implementing successful customer development strategies for B2B and B2C across the USA, Europe and Africa.
A former Fortune 100 sales and marketing manager, Sydney leverages her extensive global professional experience and personal knowhow of living in 6 countries across 3 continents over the past 10 years. Living a dynamic life abroad, Sydney navigated her own career ascension with a mixture of experimentation and determination. Her professional peaks and valleys combined with real-life learnings of how to be successful while living internationally enabled her to create a growth system that is committed to creating strong partnerships, linking key players and developing and executing strategies that connect businesses to new opportunities. It is through the culmination of these experiences that she founded Rise Enterprise Group, where she is dedicated to helping SMEs grow.
Well versed in knowing how to forge new paths in places that are different culturally, linguistically, economically and politically, Sydney is passionate about guiding and supporting business owners as they begin their journey in new market entry.
PRODUCTS - OPPORTUNITY
USA Holiday Sales/Marketing
September, 27th, 202410:00 am EDT | 04:00 pm SATS 2024
*for SMEs that already have their products/services based in the USA
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2hr Interactive training that prepares businesses for the upcoming holiday market in the USA. Includes trends, customer engagement, forecasting, promotions, marketing and more.
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Promotional calendar planning template ($100 value).
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Ecommerce shop & branded profile on Purpusly ($840 value, 1 year subscription) *company responsible for fulfillment fees and advertising packages.
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30min exploratory call with GTM expert ($100 value).
Intro to the USA/African Market
Coming in 2025-
5hr training on new market entry for SMEs.
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A two day course focused on preparing businesses to enter new markets (USA and Africa). This includes, product market fit, branding, marketing, cultural/physiological traits of the new market.
PurpuslyRise Accelerator
Coming in 2025-
For SMEs wanting to enter new markets. Partnering with multipliers that have networks/hubs of SMEs and support them in development and trade with the USA.
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6 month comprehensive training program that supports businesses to successfully achieve new market entry.
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Coaching & Mentors.
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Community & Network.
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Access to funding.
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Go-to-Market strategy.
WE WOULD LOVE TO HEAR FROM YOU
